As AI ramps up its capabilities, it is time to start using it now. Here’s the best 17 AI SEO tools for you.
SEO is not dead. But it is changing with AI. AI is a great disruptor, and it will not stop for a long time. But does that mean everyone working in SEO should be scared? No, it means it is time to pivot and adapt. After all, SEO is all about the customer experience.
Change is scary. But we can help each other navigate the market safely. There is an abundance of AI tools that promise to boost rankings and help ease the pressure off SEO teams. These tools promise to create helpful content, improve existing content with strategic keyword insertion, provide market research, and everything in between. These AI SEO tools might be the game-changers.
They are built to save time and help you focus on vital things.
Namely, creative strategies.
However, AI tools are abundant in the market. Which one should you go for? It will depend on your preference. And, boy, SEO analysts have a lot of preferences.
We will go through the 17 best AI tools in the market. We chose them based on G2 Reviews, with at least 100 reviewers using them (at the time of writing). Most tools except Rytr, Gemini, and ChatGPT were created for SEO.
We will break down the consensus and go through the features so that you can find out which tool is the best for you.
AI SEO is part of the marketing automation toolset. The tools selected here are in no set order.
AI SEO is changing the organic landscape, but you should not be afraid to experiment.
How is AI changing SEO?
AI has long been causing disruptions in the market. And marketing seems to have taken the brunt of it. Look at how Google is changing. AI is called the End of Search.
And yet, marketers and creators alike have an optimistic view of AI in terms of growth and success.
AI has made human authenticity a necessity, and vital players in the SEO scene have understood this. SEO will change to become more human-centric and brand-focused.
It will no longer be about getting backlinks and views, but it will talk about brand values and the expertise a brand brings. EEAT, Google is looking for brands that embody this conviction.
SEO is just another part of a cohesive experience. And marketing will need the help of AI to bring this cohesion to the forefront of their campaigns. The seamless experience is not a simple task but coming together of different channels echoing a cohesive message. Yours.
And the message has to be based on the EEAT principles outlined by Google. Google understands what marketing teams need and provides clues and hints about where they should go next.
Why does a marketing team need AI SEO?
The screenshot above seems like it came out of the dreams of a graphic designer.
Simple, sleek, and clean. It is an AI snippet. And it is created through an AI SEO tool. Look at the way it integrates a seamless experience for the user. One of the foundations of SEO is to provide the user with a rich experience.
And AI tools will help you provide that. Either you can create your own AI tools, and good luck with that. Or you can use the tools that are available in the market.
We have selected 17 AI tools for your SEO campaigns. Let us see what they have to offer.
You can go through our list of 17 best tools in the industry. There are differences in them, and they provide a varied experience for your users and your teams.
By analyzing these tools, you can understand which one to go for per your unique needs.
Writesonic
Price: Free and Paid Based on your requirements)
G2 Review:
- Score: 4.75/5
- Number of reviews 1,959
Writesonic is a beloved tool. One look at their g2 page, and you will understand the value it brings to the table.
Writesonic provides its users with a free demo to try and test to see if the tool resonates with them. There is a host of tools available for you. Their free tools include: –
- Sentence Rewriter
- Title Generator
- Rewording Tool
- Script Generator
- AI Content Detector
- Humanize AI Text
- AI Answer Generator
- Meta Description Generator
- Paraphrasing Tool
- Conclusion Generator
- Content Idea Generator
Of course, each free tool has its limitations, but they are rewarding nonetheless. Perfect for
small teams starting and venturing to see what tools are available in the
market.Other than that, Writesonic has its proprietary AI Model gateway called the GPT Router. It pulls
from different LLMs like ChatGPT, Gemini, Meta AI, etc., to keep its
information diverse. Its AI system then detects intent classification and
creates content for your website.
Writesonic provides:
- Real-time data on the latest topics Fact-checked, cited content.
- Competitor semantic analysis
- In-depth web research
- Automated internal linking
- Word length control
- Brand voice and style customization
- Built-in SEO optimization Auto-generate FAQs
AISEO
Pricing: Paid
G2 Review:
- Score: 4.6/5
- Number of reviews: 560
AISEO is dedicated to writing high-quality SEO content that helps companies outrank their competition.
- The AI SEO tool simplifies complex SEO tasks through automation so that SEO analysts can focus on their strategy.
- Creates informative and unique content for the user. This content is undetectable, maintaining your site’s integrity and uniqueness.
- Improves the readability of your content
- Has predictive analytics to help refine your SEO strategies.
- Multichannel optimization and Customizable AI tools.
AISEO also provides free tools for creators to ideate and create. And free tools for the analyst.
AISEO is recommended for teams with limited resources. It will elevate your efforts and let your team focus on the message part of marketing rather than mundane and repetitive tasks.
SURFER
Pricing: Paid
G2 Review:
- Score: 4.8/5
- Number of reviews: 511
Surfer describes themselves as a 24/7 SEO expert. Providing you and your teams with every SEO tool under one belt. The tool promises to research, write, and optimize for you in under 20 minutes.
From editing to optimization— Surfer provides a broad range of AI SEO tools for their users. Surfer has free tools that marketing teams can use to enhance their content or create a new strategy.
But these have limitations, and for bigger projects, you will have to use the paid versions. Whether you are a freelancer or an agency, they have options and solutions catered to your needs.
SEMRUSH
Pricing: Free/Paid
G2 Review:
- Score: 4.5/5
- Number of reviews: 2,119
Who does not know SEMrush? Often touted as the best SEO tool (uh-oh all Ahrefs users must have felt this one).
SEMrush is not a conventional AI tool. It still sees you taking most of the effort. However, with the new integration of AI, SEMrush has improved its capabilities.
Their topic research is a fantastic tool, while the SEMrush writing assistant helps the readability score and maintains a consistent tone of voice.
It is a multidimensional tool that helps SEO analysts and advertisers craft a robust keyword strategy and takes a granular approach to SEO with the assistance of AI.
Screpy
Pricing: Paid
G2 Review:
- Score: 4.7/5
- Number of reviews: 147
Screpy is an All-in-one SEO toolset. It automates most of the basic tasks.
It checks: –
- Your keyword rankings
- Monitors the page speed
- Monitors SEO metrics
- Monitors uptime and downtime
- And syntax checkers
According to Screpy, they monitor your site’s overall health and provide updates and actions to improve it.
Screpy is priced humbly. It is a good option for budding teams learning about organic search and its process.
Scalenut
Pricing: Paid
G2 Review:
- Score: 4.7/5
- Number of reviews: 304
Scalenut calls itself the AI-powered content research and copywriting platform. Their AI creates content, does keyword research, adds automatic internal links wherever necessary, and competitor analysis.
It also has tools to identify any gaps in your content and suggest improvements or do them for you. It is a handy tool that streamlines the entire SEO content process.
FRASE.IO
Pricing: Paid
G2 Review:
- Score: 4.8/5
- Number of reviews: 295
Frase distinguishes itself by placing itself as an empowering tool for creators. Frase offers all the basics of an AI SEO tool for creating content and optimizing it for search results.
But it goes further and helps you create ‘Wikipedia concept maps’. Which are visualizations of connecting topics related to the query. SEMrush users will be familiar with this one.
Frase integrates with your GSC accounts to provide a comprehensive report and analysis of your queries, pages, and site health.
This AI SEO tool has a free trial, and pricing varies on the plan.
Writer Zen
Pricing: Paid
G2 Review:
- Score: 4.7/5
- Number of reviews: 201
WriterZen is workflow-centric AI SEO tool. Like all tools, it helps you research, create, and optimize your content for a rich SEO experience.
They also provide insights into keywords and titles using the Allintitle and Keyword Golden Ratio.
The all-in-title helps WriterZen find the best keywords for your strategy. On the other hand, the KGR provides keywords with levels where the all-in-title competition is low, and the search volume is high. It is an interesting concept worth exploring.
It is a paid AI SEO tool. And the plans vary according to tiers.
INK for ALL
Pricing: Paid
G2 Review:
- Score: 4.7/5
- Number of reviews: 169
INK-as-a-service. If you go to the boot camp section of INK for all, you will find that with a certification course.
Ink places itself in high esteem. They offer to save you countless hours. One of the highlights we found was the relevance task.
The AI uses state-of-the-art technology to identify what is relevant to your users and optimize your content to reflect intent. With it, you can understand the strategy of your top competitors and help you fill the gaps in your plan of action that may be missing.
There is a free trial and two tiers at varying prices.
Narrato Workspace
Pricing: Paid
G2 Review:
- Score: 4.9/5
- Number of reviews: 162
Narrato offers a boundless experience compared to its competitors. It provides a complete content workflow management system for its users, enabling them to post their content in one click on WordPress and Webflow. Narrato also provides a social media management and content creation suite.
Narrato does something different than most AI SEO tools in the market and is worth checking for its host of suites and tools. As well as their AI Content Autopilot.
They have a pro and business pricing model.
Gemini
Pricing: Free/Paid
G2 Review:
- Score: 4.4/5
- Number of reviews: 153
Gemini is not your traditional AI SEO tool. But it is free-to-use and quite helpful if you know your prompts. Like most LLMs, Gemini offers your resources to conduct research and ask for advice. Or write your content (which is not a good move). But it does create outlines that get your creative ideas flowing.
It is also a good companion for editing. It gives you pointers to strengthen your blogs, articles, and posts. And dive deep into topics quickly. For content teams tight on budget, give Gemini a try. It does shine with its host of data.
It has a free model and a paid one.
ChatGPT
Pricing: Free/Paid
G2 Review:
- Score: 4.7/5
- Number of reviews: 578
Does this need an intro? But as an AI SEO tool, we need context. The updated version of ChatGPT is effective for many things, including SEO.
It is not a dedicated SEO tool and has its limitations. Nonetheless, this revolutionary tool elevates content and gives you tips on improving it for your strategies.
Its free version is good; the paid version is a winner. It does many things for you, especially with the 4-o update. The only drawback of ChatGPT and Gemini is that it needs good prompts to deliver compelling results.
And experimentation with those results.
Moz
Pricing: Paid
G2 Review:
- Score: 4.3/5
- Number of reviews: 497
Another big player in the SEO game, Moz Pro is a favorite of SEO analysts. There is a fair chance that every expert you know has a Moz extension.
They are trustworthy. Having entered the AI game recently, Moz has worked to improve SEO workflow and provide insights with its tool. It offers a comprehensive toolset with the addition of AI.
From link building to local listing, Moz AI offers to lessen the burden on teams by automating mundane tasks.
Moz Pro has four tiers of pricing models for unique needs.
Ahrefs
Pricing: Paid
G2 Review:
- Score: 4.5/5
- Number of reviews: 534
Ahrefs is probably the most stand-out tool on this list. It is often considered the best backlink builder because of its robust data sets. And they have combined AI to create powerful analytical models.
From the content analysis tool to recommending features based on user data, Ahrefs lets its data sets create predictive analysis to enhance your strategies.
There are four pricing models in Ahrefs.
Jasper
Pricing: Paid
G2 Review:
- Score: 4.7/5
- Number of reviews: 1,243
Jasper is beyond normal AI SEO and offers tools for the entire marketing lifecycle. It is often said to be the best AI writing tool on the market.
Jasper helps you manage your account and create content in collaboration with its different users in the same team. It also has multi-language support, integration with other apps, brand voice consistency, and more.
It has three pricing models. For the business suite, you will have to contact their sales team.
Copy AI
Pricing: Free/Paid
G2 Review:
- Score: 4.7/5
- Number of reviews: 179
An all-in-one sales and marketing AI tool. Copy AI has been making waves as a go-to AI SEO tool.
Their GTM-based approach to sales and marketing allows teams to create strategies based on it and lets you collaborate with teams using AI. Copy.ai enables sales and marketing alignment with its use of AI solutions.
It helps the teams craft content that ranks, does keyword research, and long-form and short-form content based on customer insights.
There is a free forever model and two pricing models for this AI SEO tool.
Rytr
Pricing: Paid/Free G2 Review:
- Score: 4.7/5
- Number of reviews: 804
Rytr is not a dedicated AI SEO tool, it is used to write content and copies. It is very well received by people who use it.
It can be used to create content of high value to the user. It will help your team boost content creation, and extract value keywords from your competitors. It is a good tool for any marketing team. It is free and has two priced models.
Using AI in a changing world can be daunting, but it is why we must experiment with what we have and strategize accordingly.
Using AI has become the norm for most marketing teams. And they are cautious and optimistic about it.
There is growing evidence that AI will not take away creative jobs. Rather, we must enhance our creativity by learning to think in new ways.
And that can only happen through a force that does not think like us or has more freedom to create connective pathways. Use AI to find what it can do for you and what it cannot.
That will make all the difference in your strategic approach and your competitors. But do not make it your sole reliance. Humans are getting better at identifying completely AI-generated material, even when humanized.